Apple Reportedly Looking to Create Original Netflix-Like Programming for Apple TV

Tonight we learn that Apple may actually be considering a direct run a Netflix and Amazon Prime by creating their own original content for Apple TV. Many in the Apple community have wondered for years why Apple wasn’t trying to create original content or buy a studio to beef up Apple TV. Well it looks like Apple may take a bite out of the competition in the not-too-distant future.

According to Variety, Apple has held preliminary conversations in recent weeks with executives in Hollywood to investigate or flush out their interest in spearheading efforts to produce entertainment content. The unit putting out the feelers reports into Eddy Cue, who is Apple’s point man on all content-related matters.

The scale of Apple’s ambitions vary depending on whom is asked, but one high-level executive who talked with the company said the goal is to create development and production divisions that would churn out long-form content to stream in a bid to compete with Netflix.

Apple is hoping to put a headhunting firm on those hires in the coming months, according to source, with the goal of being in operation next year. Unknown is whether the focus is on TV series, movies — or both.

One source stated that Apple is said to have made an unprecedented bid to secure the stars of “Top Gear” when they exited their BBC series earlier this year.

The Variety report takes a rather shotgun approach to the subject by looking at various scenarios that Apple could take rather than being focused on one direction. You could read more about this story here. Does the Variety report sound like a solid lead or is it just a part of the Apple Circus that comes to town every September? Only time will tell.